B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and https://mark-donnigan-startup-mar32198.isblog.net/mastering-today-s-b2b-buyer-s-journey-is-the-secret-to-winning-in-b2b-marketing-interview-with-mark-donnigan-34827146